BACARDÍ - THE SOUND OF RUM

Bacardi wanted to bring to life their ‘Sound of Rum’ proposition by showcasing their (real) bartender brand-ambassadors skill’s in a celebration of the brands Caribbean and music heritage. We worked with hip-hop artist and producer SWIZZ BEATZ to create a track inspired and made up of the sounds from the Bacardi bar, becoming the driving force of this ASMR-inspired global campaign.

ROLE: Lead Creative Team AGENCY: AMVBBDO MEDIA: TV, Cinema, Online, Social RESULTS: TBC