WHITE RUM HAS A NEW CAPTAIN                                    CAPTAIN MORGAN WHITE RUM

Kit delivered to markets inside a sealed wooden crate with a crowbar to prise it open.

Global trade tool kit developed to promote Captain Morgan's arrival in the white rum market.

Using the flag as the campaign icon - a global symbol of conquest, the supporting look & feel is as if the Captain and his crew have just arrived on new shores and mean business!

Agency: RPM